To remain relevant in an era of technology, entrepreneurs and marketers must embrace the fast pace of change or accept redundancy. In the 21st century, social media has dominated the game, and it has emerged as a clear winner. The use of social media is so integral to a marketing strategy that it is impossible to envision one without it. Increasingly, funnel marketing tactics are being used on social media as well.
A social media marketing funnel is primarily used by online businesses to convert potential customers into lifelong customers. It requires a lot of work, but in the long run it can lead to a large customer base, more brand awareness, and higher sales.
The four stages of a marketing funnel are awareness, discovery, consideration, and conversion. It is imperative that e-commerce players map out the entire buying journey of their customers, from grabbing their attention, piquing their interest, giving them time and space to decide, to finally getting them to make a purchase. On top of a funnel, there is awareness, followed by consideration, and finally conversion.
Ads on social media can reach and inform new customers about your business. When the customer visits your website and discovers you, he can be sent a personalized message when he is considering buying your product. By using the funnel, e-commerce marketing teams can plan and calculate how much effort is put into attracting, engaging, and converting buyers with content or other marketing materials.
It drives traffic to a website and fosters customers to a point of no return.
There are several advantages to using marketing funnels, including the fact that they are measurable and easy to determine whether they have been successful. Furthermore, it can identify where and why you are losing customers, and you can also reboot your marketing plan.
You can use these tools to target buyers at each stage of the customer journey:
- In order to create awareness, use OOH and mass media; digitally, use search engine campaigns, and use social media marketing.
- In order to create interest, giveaway campaigns and email marketing campaigns can be used. It is at this point that discounts can be offered.
- In order to make a customer make a decision, use direct selling, word of mouth, and shop recommendations, and use digital remarketing.
- It is the final stage where you meet a customer’s expectations so that he can make a purchase.
It is crucial for e-commerce players to understand the mind of a consumer during the buying process, as well as how to send an apt message at crucial stages. With an understanding of all the stages of the funnel, brands and businesses can easily attract and retain customers.
