A Google update is processed multiple times a year. Panda, Hummingbird, Penguin, Rank Brain, and Florida are the major Google Algorithm updates that affect your website ranking and search engine optimization activities. A substantial update can easily be observed, while a small one can be detected hardly. Since their work is largely dependent upon Google, agencies, bloggers, webmasters, and SEO strategists must keep up with the latest updates in the Google Algorithm.
Here are the reasons why you should keep track of Google Algorithm updates:
Obtaining the top ranking on Google’s search engine results page is a priority for every webmaster since a good ranking is essential for digital businesses. Therefore, search engine giants optimize their pages regularly while determining which pages rank higher than others. As a consequence, you should monitor Google algorithm updates to see how compellingly it ranks your website and how it empowers features to explore it. You can either benefit or suffer from these algorithm updates.
Updates to Google’s algorithm can be tracked using the following method:
Visit Google’s official Webmaster controls blog on the official website
Google posts Google algorithm updates on its official blog website. Post records are not kept by many people. In order to trace the announcements, you need to follow these steps:
Bookmarking the blog is the first step
Attending occasionally
The third option is to subscribe via email to the website
Searching for algorithm updates by typing them in the search box
The latest updates on Google’s blog can be observed if you search for Google updates every day. Your website may also need to be modified and adapted before the news is updated.
The official Twitter account of Google
Influencers in the tech industry use Twitter as an influential social media platform. It is an excellent source of information if you know where to look. The Google Search Liason Twitter account is also an official one. Also, Google announces the latest updates to its algorithm here.
d) Reviewing supplementary SEO blogs
You can read other reliable, relevant, and informative SEO blogs other than the official Google blogs to learn about Google algorithm updates. You can also obtain precise information about the updates from these SEO blogs. The SEO blogs must rely on authentic sources, however.
In addition, there are other tools
Other tools such as SERPMeytrics, Mozcast, Advanced web ranking, and many more can also be used to evaluate algorithm updates. In addition to administering your website, these tools will assist you in creating an online presence.
Consequently, if you fail to keep yourself up-to-date on the Google Algorithm, you will experience a decline in search engine rankings. Because individuals are not visiting your website, your return on investment will decline. Visitors to your website will see a decline in conversions and a decline in all-encompassing revenue. Any algorithm updates that could affect your SEO strategy should therefore be monitored.
