A chess fan knows that the Queen always wins.
Smartphones also hold a prominent place in today’s business world. It is common for individuals to check these devices throughout the day and for various purposes.
As smartphones have seen an upward trend from 2.5 billion to 3.8 billion users since 2016, they are likely to grow in popularity in the years to come.
However, while the smartphone might be the most powerful piece on the board, they’re nothing without apps.
Apps are instrumental – they are how people interact with the world. Apps are an essential part of marketing any product or service for smart businesses.
The revenue generated by app downloads and in-app advertising is growing at an astronomical rate, and it is projected to surpass US $900 billion by 2023.
Getting Your App Downloaded
It’s apparent now why you should create an app, but it’s challenging to get it downloaded. There could be millions of other apps competing for the same pie, depending on the market.
There are thousands of new apps released every month, making it hard for new apps to stand out. In order to make sure your app is found, downloaded and used, you can use various app marketing tactics.
What is SEO, or search engine optimization?
The goal of SEO is to get a specific website to appear higher in search results so that people are more likely to click on it.
This SEO roadmap clearly defines marketing and promotion steps that can be taken to increase a website’s authority and weight on the internet.
By doing so, search engines will find the site more quickly, resulting in gradual traffic growth.
In order to promote their websites, companies should consider a variety of different SEO strategies.
Similarly, App Store Optimization, which helps apps get promoted to the top of searches, is also used to promote apps.
Understanding ASO
In some ways, ASO is perhaps even more powerful than SEO. As the number of apps increases, ASO ensures that your app is more visible, which makes it more likely to get downloaded.
The factors that influence ASO are also diverse. Apps are more likely to rank higher when each of these areas is optimized. The following are areas to consider for ASO:
- The number of reviews received by different apps determines how they are grouped by category and topic on an app store. A positive review helps move the app up in the rankings, whereas a negative review does the opposite.
- Retention and downloads – We would expect that an app is more likely to be retained if it has a higher number of downloads. The downsides of this, however, are there as well? Their algorithms are affected by both installs and uninstalls.
- An app’s description or title can be enhanced with the right keywords to improve its ranking in any search engine.
- There are certain apps that perform better in certain countries than others. Your app could benefit from a cumulative effect if it ranks highly in multiple countries.
- Social Media & Networking – The way your app is perceived and used on social media can help propel it forward. Furthermore, backlinks can help an app’s ranking by acting as a means of networking.
1. Understand Your User
Several things can be done to effectively market mobile apps. It’s important to understand your demographic, which includes where they live, what they do, their average income, and even how much they’re willing to spend.
It is very different to market a productivity app to an older demographic as opposed to a game app to a younger demographic.
You will be more equipped to create an effective marketing plan if you answer all of these questions and more.
As a result of this process, you will have different personas that you can use for marketing purposes.
It is impossible to follow a one-size-fits-all strategy when it comes to user personas, since they will have different requirements.
Personal finance management apps are a great example of this. An app might track one thrifty person’s monthly spending and saving objectives, while others poor credit score might be the focus of another’s app.
Each of these groups will have very different requirements that need to be accounted for.
Additional personas and individuals may exist within each group. In any marketing plan, time spent at this stage pays healthy dividends, so even if it seems too complicated, it is time well spent.
Managing multiple campaigns can be a difficult task, but there are tools on the market that can help.
Using workflow automation software allows you to keep all the essential elements in one place, improving your client’s understanding and satisfaction.
2. Advertise and Market Your App
The Internet-savvy audience turns to social media, Reddit, and blogs to find the right app for their needs.
You may need to focus your ad spending on channels where your target users are most active based on your budget. It is much more effective to target your spending rather than using multiple channels and avenues simultaneously.
One area of the internet, however, cannot be ignored. An app without a dedicated website describing its capabilities will be lost in the shuffle.
Check out how Freshbooks does this on their homepage:
A footer with a link to Freshbooks’ app also drives targeted traffic. The home page and other relevant pages of the site regularly notify users of the app’s virtues by providing a clear call to action.
The use of targeted apps with appropriate backlinks is another excellent way to generate organic traffic to your website.
There are many ways to use the app to market to specific user personas in blog posts and content.
Consider investing in a barcode system for your eCommerce store if you optimize for purchase orders. In the case of a barcode scanner, you may feel pressured to buy additional items.
Here’s how inFlow’s barcode system software sets itself apart from the competition:
If InFlow’s scanner can help you achieve your goal sooner and easier, but there’s just a higher likelihood that you’ll download their app.
3. Target Your Customers
Gaining more insight into your users’ needs goes beyond downloads. Providing this to existing customers and gaining new ones may be useful in future releases.
Your app’s user experience can be tracked using Google Analytics.
Your targeted marketing plan will be improved with the help of this analytics tool.
If you have a lot of traffic from Spanish-speaking countries, think about building a solution targeting them.
There are two versions of this Spanish company’s website, for example.
The information is accessible to users from both English-speaking and Spanish-speaking regions.
If you have a similar requirement, you can hire language experts from around the globe to translate your website. This may allow businesses to access previously untapped markets.
If To take it one step further, you can even translate the app into the language of your traffic.
4. Use Podcasting and Influencers
For reaching an audience, podcast hosts and influencers can be useful.
Several podcasts are available, ranging in length from 30 minutes to several hours.
A majority of podcast listeners finish an entire episode despite its length.
It The difference between blog visitors and blog visitors is striking. Sumo reports that, on average, visitors only read 25% of articles and only 20% finish them.
Since its introduction, podcasting has grown at a breakneck pace because of its far greater reach than impact on audiences.
A survey found that two-thirds of podcast listeners take action based on advertisements and host recommendations.
It In many cases, host ads are more interesting, authentic, and memorable than normal print and video ads, due to the novelty of the ads themselves.
These benefits have been realized by businesses of all sizes, from small local businesses to large multinational companies. You may recognize these big names:
- In eBay’s 13 episode Open for Business podcast, listeners learn how to start a business.
- Whether you’re managing a large or small project, Basecamp is an excellent tool. Their podcast The Distance features businesses that have survived or thrived for more than 25 years.
- #LIPSTORIES is the 15-episode series from Sephora, a leading multinational retailer for cosmetics, exploring topics ranging from self-image to relaxation and fun.
A number of different formulas have been proven to be successful and popular in podcasting. As a recent example, Joe Rogan’s podcast has been moved to Spotify. This number is only increasing, as his show was regularly getting 190mm downloads per month.
When consumers find someone they trust, they follow their advice and guidance because they share their interests and passions.
Advertising through podcasts is an important part of any app marketing strategy, since podcasting has become increasingly popular over the years.
5. Invest in Link Building
Linking is an online way to network, and marketing requires networking. Creating links to other sites and linking to them, however, can be time-consuming.
Fortunately, there is an easier way, and that is to let someone else take care of it.
This case is an excellent example of how press releases can be used to create backlinks. A non-traditional approach to link building can be extremely powerful when used correctly for self-promotion.
The press release for Flaregames’ Android game Dawn of Steel is an excellent example. The app has been downloaded 156,000 times since it was launched in 2016.
You can reach viewers in the right markets by sending out targeted press releases. A popular app in one region increases its chances of getting coverage elsewhere. ‘
Conclusion
It’s not easy to get new users and convert them into paying customers for your app. A well-planned and well-branded investment can, however, reap benefits.
Take the time to get to know your customers, and become their fan and advocate.
Use any of these strategies with a focus on your client and their objectives. Your goal should be to meet and exceed them while gaining rabid followers that will help you grow and expand.
