The domain authority of a site shows its relevancy for a specific niche. It is a ranking score developed by Moz and it shows how a website ranks on SERPs. The domain authority ?A?score of a website ranges between zero to 100, where the higher scores tells the ability of a website to rank high. Moz calculates the DA score of a website by depending upon the mentioned below factors:

• High-quality content
• Social signals
• Mozrank
• MozTrust
• The volume of a website.

Further in this article, we?e going to discuss some useful methods that can help us increase the domain authority of a website in 2021.

These 10 SEO techniques will help you increase your domain authority

1. Pick a domain name that is memorable

If you’re setting up a new website, make sure that the domain name is relevant to the niche. It tells the audience what the site is about and what products or services it offers. Choosing a domain name impacts SEO a lot, and having a perfect domain name helps a lot in targeting a particular audience. Readers will return to the website more often if the name is easy to recall. Make sure you renew your domain name before it expires if you have already purchased one.

2. Optimize the content on the page

A website’s on-page SEO only involves optimizing its pages and content. Rankings on search engines and DA depend heavily on SEO. In other words, make sure all the content on your website is optimized, including the Title and Image Alt tags. Do you? Keep all titles catchy and relevant to attract your audience and include variations of your target keywords.

You should also create long-form content to increase the relevance of your keywords and content in search engines. Here are some tips for optimizing your website’s on-page SEO:

• Titles and descriptions optimized for search engines
• Headings and subheadings should be used within the content
• Media files, including images, videos, and podcasts, can be optimized
• Make sure you don’t add too many target keywords
• Links should be created internally

3. The content’s internal linking structure is improved

One of the primary factors to increasing the DA of a website is improving the internal linking structure. Users can easily navigate a website with internal links, and search engines can crawl it more effectively as well. By using internal links, users can get what they’re attempting to find. Add two to four internal links within your content to increase user engagement. Internal linking can be improved by:

• Building internal links is always a good idea
• Anchor text keyword stuffing should be avoided
• Link internal resources

4. Remove all toxic links from the website

A website’s link profile must be reviewed after some time. A website’s domain authority will be lowered if it receives backlinks from the wrong sources. In order to increase the DA of the site, you should remove any that you find. Make sure there are no bad links leading to the broken or bad pages on the site. There are some online tools you can use to check for broken internal links and update them.

5. Check the Domain Authority using online tools

The domain authority of a website can be checked using a variety of online tools. You can use these tools to analyze the metrics of a website. Marketers are expected to follow multiple sites like their competitors? There are a lot of websites, so it is quite difficult to go through them all. For SEO professionals, DA checker is an ideal tool for analyzing the domain authority of a variety of sites at the same time. In addition to calculating all Moz metrics, the checker also displays the following accurate results:

• Do you have a domain authority rating?
• How do you calculate a page’s authority?
• A score indicating spam
• Address of an IP
• A list of pages indexed by Google

When you check a site’s DA, analyze it deeply and figure out what factors need to be improved to boost it.

6. Ensure that the website is mobile-friendly

In order to improve a website’s SEO performance, it is essential that it is mobile-friendly. Smartphones are used by many online users to access websites.

What if it hasn’t? Unless your website has been properly optimized for mobile devices, you will lag far behind your competitors. There are a lot of users who simply leave that website which isn’t user-friendly? properly displayed on their mobile phones. Test if your site is mobile-friendly by visiting the Google mobile-friendly test.

7. Boost the speed at which web pages load

Bounce rates and domain authority of a website are negatively affected by slow loading speeds. When a website takes too long to load, some users lose patience. This will cause users to leave the site. Follow these tips to speed up a webpage:

• Make compressions quick and easy
• HTML Minification & Redirect Reduction
• Reducing redirects to other pages
• Image optimization

8. Perform technical SEO tasks

There are a few specific tasks associated with technical SEO. After you have mastered technical SEO, there is no need to worry about it again. Moreover, a website’s technical SEO can affect its ranking in search engines as well as its DA if it is not done well. You can prevent this by checking the following SEO settings:

• Becoming Webmaster is an online tool that allows you to register a website
• Generate an XML sitemap in a matter of seconds
• The robot.txt file should be checked
• A structured data element must be added

9. Become an authority figure

Your website should publish excellent-quality content if you want to become an authority in a niche. By doing this, you will have a better chance of connecting with your audience on social media platforms. The reputation of a company or brand can be strengthened when it is positioned as an authority. The domain authority of a website is greatly improved by this, even though it may not increase traffic.

10. Boost social media signals

In order to identify the best-quality content, the search engine uses different social signals. Social media mentions are more prevalent on top-ranked pages than on low-ranked pages on search engines.

Social media signals can be used to increase the domain authority of a website by simply promoting its content. Increasing social signals will be increased by the audience liking and sharing the content. Adding social sharing options directly to the website is an option.

A few words of closing

A website’s domain authority can be used to analyze its overall performance. In order to increase the domain authority of a website, you must first b e sure to publish quality and niche-relevant content. Toxic errors must be removed from the on-page content. Improve the page load speed and mobile friendliness of the website. An excellent user experience always increases the DA of a website.