When potential leads become aware of your business on social media, the social media marketing funnel begins. By converting each user into a brand ambassador, you increase your chances of generating more leads, since they will recommend your goods to their friends and family. Every customer journey follows a fundamental pattern that results in a sale, satisfied customers, and enduring brand loyalty.
This marketing technique consists of the following phases:
Increasing awareness
Your company is introduced to prospective customers during this phase. Social media plays a crucial role in reaching out to potential customers and creating awareness. Create content that addresses the challenges your potential leads face and how your product/service can help. Due to the fact that they are looking for a solution, the leads are drawn to this.
Your job now is to provide them with useful information and clarifications now that they are paying attention to you. The result is that they move along the funnel to the next level. Answering your leads’ questions will encourage them to visit your website more frequently.
Take into account
As leads progress down the funnel, they seek more specific information about your product or service. A market/cost analysis might be conducted at this point before a final decision is made. There must be no doubt in their minds that purchasing your product or service will alleviate their problems. To help your potential leads move on to the Action phase, you should provide more information during this phase.
Adaptation
During this stage of the marketing funnel, leads are ready to take action. A masterful performance in each of the first two stages will pave the way for success in the third stage.
Reporting tools on social media platforms allow you to evaluate your success. Your audience may find your content engaging or not. Clicking on the landing page of your website will also let you know how many individuals visited it.
As your audience moves through the funnel, sales will begin to flow. Keeping in touch with potential customers through social media is important. Additionally, offering incentives to your customers, such as free shipping or a discount, is acceptable.
Getting involved
As soon as the deal is closed, you should keep your target audience in mind. If you want to stay on their mind, you must maintain the relationship. Giving your customers a sense of belonging in your community is crucial. Creating social media content that motivates consumers to purchase more will help you achieve this goal.
The advocacy process
At this point, the process is complete. Once the sale has been completed, you should make your clients brand ambassadors right away. Consumers are inclined to recommend you to friends, family, relatives, coworkers, etc., if they are satisfied with your service. Additionally, you can use client endorsements and reviews in advertising campaigns to emphasize the benefits of your products and services.
