For your business to succeed online, you need to stay ahead of the curve in the world of SEO (Search Engine Optimization). Interaction To Next Paint (INP) is an emerging concept that can impact the performance of your website significantly. It is the time it takes for a webpage to become fully interactive and ready for user interaction. Our article will explain how INP can improve the SEO performance of your business.
A better understanding of Interaction To Next Paint (INP)
Specifically, INP measures how long it takes a webpage to become interactive after initial painting or loading. It measures the time it takes for crucial interactive elements, such as buttons, links, forms, and menus, to become fully functional, allowing users to interact seamlessly with the website.
SEO Performance and INP
The user experience of your website is directly affected by INP. A website that is easy to navigate and use improves the user experience, resulting in higher engagement, longer session durations, and increased conversion rates. The importance of INP in improving SEO performance can’t be overstated since search engines such as Google prioritize websites that provide excellent user experiences.
In search engine rankings, Google’s Core Web Vitals, a set of user-centric metrics, play a significant role. There are three core web vitals: INP, Largest Contentful Paint (LCP), and Cumulative Layout Shift (CLS). You can improve your website’s visibility in search results by optimizing INP to meet Google’s performance requirements.
In today’s mobile-first world, mobile optimization has become essential for SEO, since the majority of internet users access websites through their mobile devices. Through INP optimization, you can ensure your website is fast and responsive across various devices, satisfying the needs and expectations of mobile users.
Identifying and addressing INP issues
Use performance testing tools like Lighthouse, PageSpeed Insights, and WebPageTest. In addition to INP, these tools provide detailed insights into various performance metrics. In their performance reports, they highlight areas where INP problems may be occurring on your website.
In order to identify INP issues, modern web browsers offer powerful developer tools. Using Chrome DevTools or Firefox Developer Tools, you can analyze your web page’s loading and rendering process. A performance metric and timeline provided by these tools helps pinpoint bottlenecks causing delays.
Monitor your website’s real users with a Real User Monitoring system. INP is one of the performance metrics collected by RUM. By analyzing RUM data, you can gain valuable insights into how your website performs in real-world scenarios and identify specific user sessions with INP issues.
Observe user feedback and behavior analytics. Bounce rates or negative feedback may indicate INP issues. Identify patterns and areas where users might be experiencing delays in interactivity by analyzing user session recordings, heatmaps, and click-tracking data.
INP can be hindered by inefficient or blocking scripts found in website code. Conduct a thorough code audit to identify these scripts. Look for unnecessary JavaScript or CSS files, large images, or third-party scripts that may affect loading and rendering. Reduce dependencies and improve INP by optimizing and simplifying the code.
Device and network testing: Check how well your website performs on different devices and networks. INP issues may result in slow loading times or delayed interactivity on specific devices or network types. Analyze performance discrepancies using emulators, simulators, or real devices across a variety of network speeds.
In addition to meeting Google’s Core Web Vitals requirements, Akaaye India, a sister concern of Anadee Digital Solutions, has in-depth knowledge of INP metrics that impact your website’s SEO performance. Our digital marketing agency in Delhi optimizes INP to improve your website’s interactivity, engagement, and conversion rates. Collaborate with us to boost your business’s SEO performance and ensure a seamless user experience.
